What are the effects of the QR code anti-counterfeiting source marketing system?

- Jul 03, 2018-

The impersonation of counterfeit products has increased from time to time, seriously damaging the legitimate rights and interests of enterprises and consumers, and the government and enterprises are also seeking new ways to curb products. Curbing product fraud, focusing on consumer regulation, is difficult to trace the source. How does the separation of the traceability system and the QR code marketing system benefit the enterprise? The anti-counterfeiting trace function is given to the two-dimensional code, so that the consumer has a greater chance to scan the two-dimensional code and stop paying attention to the interaction, which not only increases the marketing effect of the two-dimensional code, but also enhances the credibility of the enterprise. Under the guidance of the national policy, the traceability system will become the standard of the enterprise in the future, and the separation of anti-counterfeiting and traceability will play its due role.

1. Respond quickly to the market, accurate recall of problem products

For example, once the product presents a problem, after the product traceability system, it can accurately find out which link has the goods, whether the obligor is clear, and can quickly and accurately trace and recall the problem product.

2. Trace back to each link, tracking the whole process of logistics, anti-smuggling goods

The traceability system gives each product a unique code. The product must be scanned in the warehouse. It is currently in which area, who is responsible for the transportation management, and how long it takes for the process to be on the right track.

3. Connect wholesale terminal consumers, scan traceability

When users purchase, they can directly use the QR code anti-counterfeiting query on the WeChat scan code product package, and also trace a series of detailed information of the product, including details from consumption, packaging, warehousing, and dealers. This information is transparent and more transparent. It is conducive to strengthening the trust of consumers, so that users are 100% confident that your product is genuine.

4. Acquire interactive marketing big data to guide business operations

After collecting and generating enterprise consumption, circulation terminals and consumer data, stop deep exploration and analysis of various dimensions to generate new application value, which will help to adjust and optimize consumption and marketing decisions. Help brands and companies discover opportunities, such as new customers, new markets, new rules, and more.

Engaged in anti-counterfeiting, anti-smuggling, product tracing business, based on the in-depth understanding of the company's quality traceability requirements, comprehensive use of QR code anti-counterfeiting, RFID electronic tags, programmable controllers and other technologies, driven by item tracking management, to assist enterprises to complete Management of raw materials processing, product ingredients, product consumption, packaging, warehousing, etc. Anti-counterfeiting companies can also provide customization and implementation of various processing plans such as consumer line transformation, online code assignment, and anti-counterfeiting packaging integration, and develop micro-business distribution systems, point stores, and anti-price management.