Beijing January 22 morning news, after more than a year of testing, Amazon's check-out grocery store will be opened to the public this week to further promote this project is expected to change the physical retail.
The grocery store in Seattle, called Amazon Go, relies on cameras and sensors to track what consumers have taken and returned from the shelves. The checkout desk becomes redundant - consumers can check out with the credit card they registered in the system after leaving the shop.
For traditional grocery stores, the move marks another upheaval on the part of the world's largest retailer. It is noteworthy that Amazon just spent 13.7 billion US dollars last year, the acquisition of high-end supermarket supermarket. Since many consumers hate the shopping experience of long queues, it is inevitable that a company can have its advantage if it can eliminate such waiting times.
Amazon did not disclose whether it would open Amazon Go in more places, but the company reiterated that they are not going to add the technology to larger, more complex omnibuses.
Amazon Go opens a test for Amazon employees on December 6, 2016. Amazon was expected to be open to the public at the beginning of 2017.
But people close to the situation said the company has faced some challenges, including how to correctly identify shoppers with similar sizes. During the test, when children are brought into the storefront, they often place the item in the wrong place, causing confusion.
Gianna Puerini, vice president of Amazon GO, said in an interview that the store in Seattle was well underway during the testing phase thanks to the four years of work involved.
The store is about 167 square meters in area. To enter the store, you first need to download the Amazon Go smartphone app and pass a ticket gate. Into the store, first of all you can see the direct consumption of lunch food, then you can see the meat and cutlery and other groceries. An Amazon employee checks the consumer's identity card in the wine and beer district.
There are a lot of black cameras on top and weight sensors on the shelves to help Amazon detect who actually took the goods. If someone takes the product back to the gate, the associated account will be charged. If consumers put the goods back on the shelves, Amazon will delete the goods from its virtual shopping cart.
In addition to the checkout process, most of the store's experience is similar to a regular grocery store. Although always famous for dynamic pricing, Amazon still uses traditional printed labels in stores.