Label Industry Segment

- May 03, 2018-

A company worldwide defines smart tags as Near Field Communication (NFC) smart tags that integrate with consumer products. The tags do not contain batteries. They rely on the scanning capabilities of smartphones to enable interaction, pull content from the cloud and provide consumers with unique content. Digital experience.

In the past 2-3 years, companies in the industry have been exploring optimal smart label solutions through continuous innovation and R&D. Many of these companies have achieved certain results.

Smart tags can enhance consumers' shopping experience in a variety of ways. The world’s leading supplier of adhesive label materials, Avery Dennison, operates a factory dedicated to the development and production of intelligent solutions  in Ohio, USA. We hope to use RFID and other innovative technologies to enable users to apply tracking and positioning functions to facilitate product transportation and management.

Francisco Melo, Vice President and General Manager of Avery Dennison's Global RFID Division “The consumers today are Millennials, and they grew up along with the formation and development of the Internet. They want to conduct pre-search through mobile phones if the store Products with smart labels can be identified and registered ahead of time, allowing consumers to know that they want to have a product, but also to understand product information in advance to create a better quality consumer atmosphere. In the future, we will continue to increase research and development efforts. Strengthen communication with customers and produce products that meet market demand and realize common benefits."

In addition to RFID and NFC capabilities, Avery Dennison is also exploring the use of augmented reality (AR) and Bluetooth technology in smart labels for food, beverages, cosmetics, medical supplies, and tobacco products to add more fun to consumers.

Through technological innovation, they have multiple uses

With the development of intelligent technologies, various innovative smart labels have entered the field of people’s eyes and brought a lot of convenience to life and work.

Identify food freshness

Japanese design studio TO-GENKYO has invented a smart label with a special coating that changes color due to changes changes in ammonia concentration. The smart label is placed in the food packaging, which can display different colors according to changes in temperature and gas, as an important reference index for identifying the freshness of the food. Consumers need only pay attention to the color of the label to know whether the food is fresh or not.

Learn drug information

Canada’s Jones Packing Company recently introduced a convenient smart packaging for drugs. By introducing interactive smart labels to change the traditional way people buy drugs, especially over-the-counter drugs, users can easily understand drug information through the scanning function of smart phones. See if it works.

Get location information

Smart tags using RFID technology are placed in socks to track their position. Careless children no longer have to worry about finding socks. In addition, this kind of smart label is also applied to clothing to track the number of fittings for a certain piece of clothing at the store and obtain consumption data.

Default application content

The NFC smart tag is used to preset related applications. For example, such a smart tag can be placed at the conference room door or next to the library. By being close to the NFC tag, the mobile phone will automatically switch to the recording mode or silent mode, eliminating the need for manual settings.