Logistics System Construction And Innovation Development Under New Retail

- Apr 04, 2018-

The development of new retail has triggered a new round of logistics system upgrades. The development of on-site and off-site logistics systems has taken on new features. The R&D and application of logistics technology equipment is continuously innovating. In the future, there will be more market participants, more excellent equipment manufacturers with more subdivided areas, and the company’s focus will be subdivided and vertical.

Logistics System Construction and Innovation Development under New Retail

The nature of retailing is to sell goods to consumers, e-commerce, physical stores, and essentially the same. Just because there is a difference between the online and offline physical forms, the e-commerce business is basically no entity, and the physical store has no e-commerce advantage, making many people think of e-commerce and physical stores as the opposite of your life and death. In fact, a single online or offline retail has its own short board, and after a few years of stable development, the ceiling has been encountered in the past two years. The development of various kinds of smart technologies has enabled both parties to shake hands and create opportunities for new retail development. In reality, relying on the active investment of IT giants or their respective attempts to seize market opportunities, they have only expanded the layout of online stores, and they have only begun to integrate online and offline.

The nature of new retailing is still to sell goods to consumers, but its focus is not to stare at the goods, but to focus on every consumer, change "sell goods" to "provide services," and provide consumers with multi-directional shopping. Fun to provide more convenient ways to spend. As consumers feel the new retail, there are basically the following characteristics: orders can be anywhere at any time, sellers everywhere; after the order of goods can be immediately sent to; various malls have begun to inject "eat and drink" elements, etc. .

No matter what kind of new retail model, it is to make consumers more convenient, more comfortable, increase shopping desire and shopping frequency. To put it plainly, the new retail is to make consumers reach out, even unconsciously buy buy. However, business competition will always exist, and then the question of how to improve the consumer experience will continue to exist, and the new logistics needs will continue to emerge. Therefore, the new retail is also inseparable from the logistics support.

First, the logistics changes caused by the new retail

Retailing is the process of delivering goods to consumers, and the flow of goods is achieved by logistics. A variety of handling equipment, carefully look at the history of logistics development will find that the construction of logistics systems and the development of logistics technology, in fact, is also accompanied by the development of social consumption levels and methods of change.

1. Changes in Logistics System Triggered by Changes in Business Flows

We can see that the changes in social consumption patterns range from planned economy to commodity economy, from the scarcity of commodities to rich and varied, from the unification of the masses to the demand for personalization. The use of logistics equipment also follows these characteristics, starting from the manufacturing industry, extending to the circulation industry and e-commerce, and in recent years it has continued to expand its application fields with new retail sales.

In the above background, there have been several obvious changes in the logistics system during its construction:

(1) From large quantities and small varieties to small batches and varieties;

(2) From planned to unplanned;

(3) Changes from IT technology to DT big data analysis technology;

(4) From mechanization, automation to intelligence.

Logistics System Construction and Innovation Development under New Retail

2. Technology development helps improve logistics efficiency

The original point of improving the efficiency of Kung Fu is often some of the key nodes in the logistics process. Now we look at the entire supply chain, and then we can optimize some nodes or invest in related equipment based on the exploration of the smooth flow of the whole process. It can be said that this is a qualitative change. Although this concept has existed in the early years, its real realization cannot be separated from the development of IT technology in recent years.

Someone has played a metaphor, science and technology development is often promoted by lazy people, this "lazy" may not want to move, maybe there is no time. Many changes in the new retail are aimed at improving the user experience in all aspects. In a sense, it is also convenient for the “lazy” consumer. The continuous innovation and development of technologies such as big data analysis, mobile internet, and automation have made it possible to link humans, goods, and farms or between manufacturers, distributors, and retailers. It promotes the real construction of an integrated fast logistics system from storage to distribution.

Then the problem has arisen. Now it seems that the new retail is not lagging behind the times. So what exactly is new retail? Is it necessary to do new retailing and make innovations and changes in the logistics system? Is it not necessary to invest? Black technology equipment? In my opinion, the new retail is an innovative business model and innovative business thinking, the greater significance lies in its opening up the entire channel for the layout, and its underlying logistics operations or material handling, It's just that the implementation has changed and evolved.

Second, the new retail needs logistics system and its characteristics

The new retail logistics system mainly includes two aspects, namely off-site logistics and on-site logistics. The first part belongs to the existing regular off-site logistics, that is, the normal flow from the supplier to the logistics center, from the logistics center distribution to the store; the second part belongs to the continuous innovation of on-site logistics, which is sent from the back of the store Shelves, even to consumer processes.

1. Development and Innovation of Off-site Logistics System

The innovation of off-site logistics system is mainly reflected in the following aspects: It can seamlessly connect the various transit points of the process, reduce the number of handling is the goal; accurately predict the consumption trend, have a flexible grasp of inventory, to strengthen the flow of goods and cash flow for the greatest purpose, IT technology and big data use are the biggest development directions. With the development of new retail, enterprises that did not originally use automation equipment began to invest in automated logistics equipment as their business volume increased; enterprises with a certain amount of automation equipment began to increase the investment in logistics system construction as the logistics efficiency increased. Enterprises that already have a certain degree of logistics automation, actively carry out process optimization and information system clearing.

From the perspective of investment in automated logistics equipment, it is often the use of existing technology products. The innovation of logistics equipment involved is not very obvious. The following takes several key processes as an example to understand the actual situation.

Logistics System Construction and Innovation Development under New Retail

In the unloading and warehousing process, it will use the whole palletizing conveyor, the mother pallet conversion/superimposition automatic equipment, the box cargo robot automatic palletizing, the cartons cargo unpacking/or change-box storage, automatic weighing , Automatic empty trays or empty cartons, etc. These devices are now widely used in all walks of life, and there are a large number of suppliers who produce such devices, and the user's selectivity has increased significantly, which has also promoted the logistics improvement of enterprises.

In the storage process, VAN high shelves, mobile shelves, AS/RS trays, Mini-Load boxes, and intensive shuttles are used. Although there are still some differences in the performance of domestic and foreign logistics products, the development momentum of domestic enterprises is very rapid. It can be said that some domestic equipment abroad have basically similar products. Due to the continuous increase in land fees, labor costs, etc., more and more companies are now exploring the introduction of high-density storage systems.

The current urgent need to improve the efficiency of the work process is also focused on the picking and packaging links. Usually the picking staff of a distribution center, the picking efficiency KPI index is about 180 / hour; if it is a master, can reach 300 / hour. What is most surprising is that the walking distance of a picking staff to complete the picking operation is basically 30~40km. From a time point of view, the picking time required to complete an order accounts for approximately 40% of the total logistics operation time, of which more than 50% of the time is spent on walking. Therefore, reducing the useless hours of walking has become an important improvement issue in improving the efficiency of logistics operations. For the A product, which is the limited high-frequency product of the SKU, it is a trend to adopt machine selection. Of course, the standardization of the product is also a basic condition; for the BC product, the use of goods-to-person technology is a trend. At present, considering system expansion and flexibility The demand for using AGV systems with higher cost performance is an effective solution.

In addition, the packaging process is also a process that should be focused. One is that a large number of people are needed at this node, as well as picking. The other is that environmental issues caused by the use of carton boxes and tapes that are used in large quantities are worthy of attention. There are already some e-commerce companies that have introduced new types of recyclable containers. Although there are still many problems due to cost reasons and specific operations, this is an approach that is consistent with the future trend.

Some people may say why there is no large-scale use of recycling packaging in foreign countries? That is because their e-commerce business is not large enough. According to the data released by the National Bureau of Statistics, the scale of e-commerce in China ranks first in the world, accounting for 40% of the world's e-commerce market share, while the proportion of large e-commerce vendors using old and new carton packaging is basically 8:2. We can imagine that we face The issue of environmental protection is much more serious than other countries. According to the data released by the State Post Bureau, in 2017, “Double 11” handled 330 million packages on the day. Ma Yun also predicted that if it takes less than 10 years, there will be one billion orders in the future. Therefore, the innovation and optimization of the packaging link will have to be seriously considered because it is a big problem that affects the environment. Of course, from another point of view, there are also huge business opportunities.

2. Technical innovation of on-site logistics system

On-site logistics, from the rear warehouse of the store to the shelves, even to the front-end consumer process.

In this topic, we must mention that the new retail network red box of fresh apples. Box Ma Xiansheng organically combines logistics pre-position warehouses, supermarkets and food courts. In the forefront warehouses, ordinary shelves, electronic tags, and RF picking terminals are used. These are conventional logistics equipment and processes. In supermarkets, innovative air suspension handling systems have been introduced, and they have been pioneered in the world. The RFID technology sorting technology combines the organic combination of picking bags, RFID, RF terminals, and suspension chains. In the order picking and ordering of supermarkets, custom-developed RF terminals and PADs are introduced, regardless of the operability. Still improved in durability. Since the store has at least 4,000 SKUs of merchandise, and prices have changed frequently, Boxma Sangsheng has innovatively used new electronic tags. By linking back-end management systems and wireless communication systems, it can not only update all commodity price information in minutes, at any time. With inventory in hand, consumers can also search for products and place orders through two-dimensional codes on electronic tags.

Then the question came again. In the end, how many logistics systems or equipment are introduced into the new retail stores? In fact, logistics equipment is only one part of it, and more is the application of various smart devices. We can see that the information system of a new retail store is based on data analysis, ERP system, POS system, WMS system, logistics distribution system, and APP system. It can be said that it has been upgraded from simple goods transfer to digital operation management. , from commodity management to real-time interoperable Internet full-scenario architecture.

In the new field logistics field, the development trend of logistics equipment is miniaturization, diversification and intelligence. Perhaps in the near future, new forms of various air suspension delivery systems and meal delivery systems between restaurants will also be increasingly used. Of course, under the new retail outlet, as in the past, there must be a variety of barbaric or crazy business models, but in any case, will eventually return to the nature of the retail industry, will also become a service + business competition, will be Cause changes in the logistics industry.

Third, the new retail logistics technology innovation and industry development direction

Not only new retail, but also the development of traditional manufacturing, distribution, and e-commerce will all promote the innovation and development of the logistics equipment industry. With the rapid development of new retail market demand, I think there are several industry trends in the future worthy of attention.

1. More logistics equipment market participants appear

From the current market status of AGV, picking robots, and drones, it can be seen that with the emergence of new demands, the traditional large-scale logistics equipment manufacturers are slow to operate, and a large number of entrepreneurs who have mastered new technologies will surely emerge into smart logistics. field. This will bring enormous challenges to both the former logistics equipment giants and new players.

2. The emergence of more outstanding equipment manufacturers in subdivision areas

Similar to the e-commerce industry, the logistics equipment industry cannot have several large-scale companies with comprehensive technologies, and more is the leader in the sub-markets that master core technologies. For example, today's small AGVs are not merely carrying shelves to achieve "goods to people". They may appear to provide AGV Unicorns with flaps, cross belts, picking robots, image recognition, XYZ walking, and other versatile products. . Of course, if the companies embrace them, there is also the risk of eliminating them.

3. The direction of attention of logistics equipment companies will be subdivided and verticalized

Now as long as there are logistics projects, no matter what the industry, many logistics equipment companies will participate in competition. In the future, with the expansion of the market size and the scarcity of existing resources for logistics equipment companies, professional divisions will also occur in the major areas of various logistics equipment companies.

4. Other new trends worth paying attention to

The launch of new retailing will first bring about a new marketing model and a change in the market environment. Consumer demand will become more and more clear under big data, and precise segmentation needs will make the logistics behind it more and more fragmented. In real-time, we reconstruct the on-site and off-site logistics models. Therefore, for logistics, the most important point is that the new retail will promote industrial upgrading and will promote the traditional supply chain logistics evolved into a digital supply chain and a mesh supply chain.

The development of new retail may make the appearance characteristics of retail companies completely change. The future retail company is not just a commercial retail company, it may become a technology company, it becomes a data company, and it becomes a supply chain company. As they evolve, they will also lead the transformation and development of the logistics equipment industry.

In addition, just as in the current new retail revolution, excellent traditional retailers who are stable and stable have the resource advantages of the competition. The powerful logistics equipment companies with solid technical capabilities will also be scarce resources in the future.