The RFID Electronic Label Market Is “fancy”, How Should The Label Printing Company Choose

- Mar 28, 2018-

Technical aspects

In some special scenes, such as metal (reflection) and liquid (attenuation), there are technical barriers; overlapping labels cannot be effectively read; when the number of labels is large, 100% reading rate has higher environmental requirements in practical applications.


At present, the market application environment of domestic RFID is not particularly mature, and the market size is small. Although the cost of RFID tags has dropped, the overall equipment investment cost is still high; there is illegal reading of tag information and malicious modification of tag data. Security issues; Weak user information base; Compared with Western companies, due to the inferior position of technology and management, most industries in China have excessive competition, and prices have become the main means of market competition.

Talent aspect

At present, the scale of RFID employees in China is small, and there is a lack of high-caliber personnel. In addition, there is still much room for improvement in the knowledge structure and practical experience of personnel compared with developed countries.

Standard aspects

At present, the international RFID technology standards have not yet formed a uniform international standard acceptable to all countries. At this stage, there are mainly three camps in the world. One is ISO/IEC 18000 of the ISO organization, and the other two are U.S. EPCGlobal and Japan UID. Because the inconsistency of standards adopted by countries will inevitably lead to the inconsistency of the hardware equipment and software systems that are matched with them, this has caused great obstacles to the circulation of commodities in the world and is totally incompatible with the development of global economic integration.

Therefore, although the market for RFID electronic labels is quite edible, not all label printers are suitable for transition to this field.


Firstly, traditional Indian enterprises must differentiate themselves from other competitors in the same field in the field of smart printing and packaging. In the areas where they are good at, they will guide existing customers into the use of RFID in smart printing and packaging. In combination with the needs of customers, we develop products that our customers need.

Second, a successful RFID solution must include good software and hardware equipment, system integration, label compounding, and RFID inlay. In addition to a small number of giant companies that are capable of independently developing the overall solution, in a clear-cut modern enterprise form, the general Printing and packaging companies still need to rely on companies with different professional capabilities to serve customers together, establish a solid cooperative relationship, and use team strength to build barriers to entry so that foreign competitors do not have easy access.

Third, RFID will move in both directions of integration and standardization. In the future, RFID will inevitably be integrated into product packaging, such as packaging boxes, cartons or packaging bags, and even put RFID into the product itself. Therefore, the printing and packaging plants must make appropriate preparations, including the upgrading of RFID composite technology and the preparation of traditional equipment upgrades, in order to meet the demand for integrated RFID integrated printing and packaging.

In the process of gradually shaping the Internet of Things and popularizing RFID, China has established a domestic RFID coding standard, which allows information to flow through the supply chain through the upstream and downstream of the data supply, so that RFID can truly become the terminal antenna of the Internet of Things's big data management. RFID can truly show its strength.

For the label industry, the key technology for realizing the interconnection of goods is high-speed coding. This is a killer for enterprises. It must keep pace with the market, seize market opportunities, and dare to invest in high-speed coding equipment. In real life, the decision makers of most label companies lack the courage to invest in and face the high cost of high-end coding equipment, and do not seriously estimate the payback period of the equipment. Imagine buying a piece of equipment that can allocate 1.2 billion units a year. You can recover equipment investment costs in two years. Buying a cheap coded equipment can take more than four or five years to recover the investment cost. It is obvious that it is light and heavy.

In addition, the third-generation bar code can subvert the traditional two-dimensional code, and it will certainly play a more important role in commodity connection, promotion, anti-counterfeiting, and traceability. At present, the use of a clear code and an invisible code on commodity packaging or labels is generally popular in the market, so that it can meet the general consumer demand for mobile phone reading and connecting networks, and at the same time, it can meet the purpose of merchants' anti-counterfeiting retrospective searching. This is very Good solution.

Development orientation

What products, applications, systems, depends on the company's own technical capabilities and strategic positioning. Product manufacturing companies must have core technologies to avoid price wars; system-integrated enterprises must have industry technical advantages and market resources; solution-oriented enterprises must cultivate application requirements and provide system solutions, including financing.

Management level

The first-rate enterprises must have pricing power, the second-rate enterprises must have intellectual property protection strategies, the third-rate enterprises must have marketable, continuous bulk products, and the fourth-rate enterprises should survive in the cracks. When choosing a cooperation platform, we must consider multiple angles, choose the platform with the largest number of resident users, and only use a platform with a high degree of integrity to play its role in the commodity Internet of Things.